[February 10, 2026] - The Western Ultimate League is pleased to announce the appointment of Will Griffin as its new Executive Director.
Will Griffin, WUL Executive Director
Griffin brings more than 17 years of experience in sales, marketing, and general business operations across small to mid-sized organizations. He earned his degree in Business Administration from San Diego State University and has been deeply involved in professional ultimate as one of the owner-operators of the Ultimate Frisbee Association’s San Diego Growlers since 2015.
In addition to his professional background, Griffin is a husband and father of two elementary-aged children.
“I’m honored to step into the role of Executive Director of the Western Ultimate League,” said Griffin. “The WUL has already shown that a professional league can be built with intention and purpose. It has created space for women and non-binary athletes to compete at the highest level while also shaping conversations about access, leadership, and visibility in sport.”
He emphasized that the league’s impact extends beyond competition. “This league is more than games and standings; it’s a community, visibility, and a future of professional ultimate. The work ahead is about strengthening the foundation that has already been built, supporting our teams and athletes, and continuing to push the league forward in a way that is thoughtful, transparent, and collaborative.”
As he steps into the role, Griffin shared that listening and learning will be central to his approach. He seeks to ground his leadership approach in long-term thinking, community, and sustainability. Griffin looks forward to working closely with athletes, team leadership, and supporters to help guide the league through its next chapter and continued growth.
The Western Ultimate League was established to advance the sport of ultimate frisbee by showcasing and amplifying women and non-binary athletes. Recognizing the privilege that got us here, our mission is to: Increase accessibility, promote the visibility of underrepresented athletes, cultivate a culture of inclusion and equity, and use our influence and platform to broaden the spaces where our sport grows and develops.
Interested in becoming a sponsor or supporter of the Western Ultimate League? Contact marketing@westernultimateleague.com.